Niall from The Can-D Food Co. was looking to launch a new brand for his ‘Candy’ Smoked Salmon, a new product for the UK market.

He wanted the branding to feel playful, yet also retain a high-end premium feel. Due to the product’s Canadian roots, we discussed incorporating a bear in some way (with its connection to salmon). To work, the bear would need to work in such as way that wouldn’t limit future product development, such as the Candied Smoked Bacon. The final work features a simplistic bear, with the product in its jaws. Using this as the focal point for the packaging lended itself nicely to the die-cut packaging, along with an opposing die-cut on the reverse to maximise light through the product (in the case of the salmon – another stipulation for the brief, so the product’s colour could be showcased).

Richard was recommended to us by an industry contact when we were starting out. We owe her a big favour!
He asked for our input to the direction we wanted to go in and among his first set of proposals was found the look we were after. All three were great but one was outstanding. He is conscientious, quick and easy to deal with, explaining the process along the way so you always know where you stand. Absolutely recommended. And he already has been to several people
Niall Carroll, The Can-D Food Co.