Kemps General Store is a bricks-and-mortar emporium in Malton – specialising in the unusual and beautiful for everyone. Liz Kemp was looking for a brand that pulled on the heritage of traditional shop-keeping within her family, while having a modern edge.

The brand features a simple logotype with restrained flourishes in a crisp, two-tone colourway. This allows the brand to feel traditional yet authentic, to draw customers into the store to explore its varied wares. The brand has since expanded into ‘Kemps Books’ (a larger store in Malton), Kemps on the Corner (Wetherby) and very shortly, ‘Kemps Cooks’ – a cookery-inspired extension in the original store next door.

Brilliant brand photography by the incredible Olivia Brabbs Photography.

As a new small business – working with Richard was a perfect solution for me – meeting my needs in terms of creativity, value and collaboration. Richard worked with me to understand my vision and executed it very well. The ideas I was offered were all fantastic and the package gave me a complete, professional and effective set of tools and design assets. I cannot recommend him highly enough and look forward to working with him long into the future. Subsequent requirements have been turned around speedily and in a very cost effective manner.
Liz Kemp, Owner of Kemps General Store