I worked closely alongside Jordan from Mash Gang behind the scenes. Helping to slowly develop the brand in collaboration with the gang, gaining greater presence not only in the burgeoning AF beer market, but also standing side-by-side with regular craft brewers.

From developing a cohesive core range look, to one-off designs and developments. From brand collateral through to the crazy merch ideas, I’ve been working on it all, and it’s been a ton of fun. One of the best creative relationships I’ve ever had.

The brand was acquired by DioniLife in October 2024, with creative control taken in-house by the parent company.